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LOC[OK]## ##LOC[Cancel]## 5/28/2010 The Future of Special Events Marketing & Business Development Doug Johnson Your attorneys’ clients are dealing with soaring expectations to increase the ROI on their sales, Special Events Marketing and personnel investments. If you aren’t facing that pressure, you will soon. This week’s article shares new models for success that can help you provide those results. Read More… 5/21/2010 Special Events Marketing Budgets: The Most Wonderful (Any) Time of the Year! Jeremy Hoders and Jeffrey Morgan Creating the Special Events Marketing budget isn’t usually a joyous occasion. But the right approach can go a long way towards ensuring you have the money you need for the really important projects. This week’s featured article from Strategies shares important insights. Read More… 5/14/2010 Building an Experience Database: Lessons from the Trenches Yolanda Cartusciello, Lisa M. Simon and Monica F. UlzheimerA firm needs to be able to quickly answer the question: “What have we done and for which clients?” Building an experience database will help firms to answer this question easily, as the database automates everything for firms. This week’s featured article from Strategies shares important insights.Read More… 2/24/2010 APSMA Special Events Marketing and Business Development survey results available to LMA members Read More… 7/11/2009 Fall 2009 Edition Read More…